About

A little about me

For most of my life, I did the safe and expected things.  College, Ivy League law school, corporate law job in a big Manhattan law firm: check, check, check.  And then, while reviewing a huge legal document at 2am in my office, it hit me: I never knew as a child that I could have been other things, could have dreamed of being something else besides a doctor or lawyer.  So it was decision time: do I stay on the safe, well-tread path or pursue what fulfills me?

I knew I wanted to create books and toys for kids, nurture their dreams and help them discover a world of possibility, something I felt I had missed out on in my own childhood.  I sat in my office trying to decide whether or not to start my own business, thinking, “Ok, worst case scenario, my business totally fails and I go back to being an attorney at a law firm.”  And then it hit me: I was living my worst case scenario, every single day.  I wanted my life to be about more than just playing it safe.  I wanted to feel inspired in my life and to share that same feeling with others.  I realized that I had this amazing opportunity to go and do what I loved, and I had this fulfilling vision of how I could do something meaningful for children.  I was so blessed that my worst case scenario was also a great safety net, so I took the plunge and never looked back.

Since then, I’ve written a children’s book series, designed soft toys and filmed a documentary for children.  And that was the start of my journey with AdoraPet.  ~YiShaun

by YiShaun on April 16, 2010 · 1 comment | in